Gimme5 is the first app in Europe that helps to accumulate savings, even 5 Euros per time, giving everyone the opportunity to access an efficient and smart investment product. More than 250,000 users have currently chosen to save & invest with Gimme5 setting plans and achieving goals, for a total amount of 50 million Euros.
Since 2017, we have been working with Gimme5’s team, creating content for both online & offline campaigns. As a first step, we designed a simple yet distinctive visual identity based on graphics and illustrations. At the same time, we developed digital guidebooks, booklets, leaflets, flyers, posters, and icon sets. Furthermore, we produced a large number of live action videos, motion graphics, gifs, and explainers to create narratives regarding the user experience and to introduce the app features clearly.
On this page, you can watch the latest animated video we realised to promote the app. We developed the project step by step, from copywriting and storyboarding to illustration and animation.
Link: Instagram, Vimeo, Client website